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What is Digital Signage?
Digital Signage is the next generation of advertising. It utilizes the internet to dynamically display advertisements on different types of screens including plasma displays. Whether you are promoting sales at a retail store or posting a menu at a restaurant, plasma based digital signage is the perfect solution for your application. iDEX provides the ultimate in plasma displays for your digital signage needs. Plasma screens provide the perfect picture for static images, animated sequences, or live video feeds.
How Does Digital Signage work?
In traditional Digital Signage systems, the display devices are connected to a server at the business location. The server is then connected to the Internet and is manipulated via a remote location. iDEX
introduces the model IX4266-DS, first ever integrated Plasma Display System.
This unique plasma display offers the quality and convenience of a plasma screen
but also features a built in computer and optional DVD player. This plasma
system is internet addressable with integrated software that allows graphics and
full motion video to be uploaded via a TCP/IP network connection. The computer
is designed based on the advertiser's specifications allowing for greater
flexibility.
The built-in DVD player makes the perfect media player, but the additional
video inputs allow other media devices to be incorporated as well such as a VCR
or a digital cable box. Plasma PC ads deliver high-quality multimedia based
advertising and information using broadband networks to plasma screens. Screens
at multiple locations can be updated automatically at different times, can be
changed locally using the wireless keyboard or from a remote computer connected
to the screens via a network.
Advantages:
Quick & Easy Content Updates Customizable Messages: With digital signage you can customize and schedule your messages based on demographics, time of day and more. Due to its networking, a Digital Signage System allows you to change content at multiple locations from one remote authoring station. Change your advertising message quickly on displays in one venue, or on any screen anywhere in the world via the Internet.
Uses Standard Media Files Utilization of Real-Estate Space: With digital signage you can replace one static poster with an unlimited number of dynamic advertisements in the same retail space. Don't re-do your existing campaigns - that takes money and resources! Re-generate existing creative content from TV, print, or Web advertising for use on the system.
Great Return on Investment: Digital signs act as your silent but effective salesperson. Customers view dynamic, full motion video right at the point of sale when they are making their purchase decisions, digital signage outsells static displays.
Make Money for a Change: Save Time and Cost! You can turn your Digital Signage Network into a profit center by selling advertising time to your suppliers. You do not have the hassles of coordinating the manufacturing, distribution and installation of traditional signage. Because you eliminate the need to print and distribute static signs every time you change your message or campaign, you save on printing costs and processing time. What you will have is instant digital programming with informative and entertaining content. Best of all, this service can be offered to more advertisers than ever possible with static advertising with less clutter and waste!
LOOK At Us! Attract Attention: Point-of Purchase The dynamic motion of multimedia is bound to get your customers' attention. A digital plasma sign with the full color image makes a more dramatic impact which has the stopping power to get your customers' attention. Once you have commanded their attention, you have an opportunity to influence their buying decisions.
Applications:
Retail :
Malls
Retailers
Convenience Stores
Restaurants
Supermarkets
Auto Dealerships Public Venues
Museum Exhibits
Airports
Office Lobbies
Night Clubs
Convention Centers
Stadiums/Arenas
Movie Theatres
Universities
Health Facilities
Hotels
Business Meetings
Waiting areas in railway and metro stations
Teaching and research symposiums Financial
Stock Exchanges
Credit Union
Banking
Transaction halls of securities companies Industry
Employer/ Employee Communications
Benefits:
Signage Solutions Provider
A media buying system that utilizes your customer's brand
A secure advertisement and advertiser authorization system. All advertisers and advertisements can be rejected based on your ad placement criteria.
A web based advertising inventory management system for your customers.
A fully automated and manageable system allowing your customers to continually add new signage coverage.
Commerce services are fully automated.
Increased advertising inventory for existing coverage.
Access to advertiser account lists and buying profiles
Media placement can be offered from your customers or your website.
Advertiser
Advertisement portfolio stores all ads for repeat use at any digital signage location.
Campaign scheduling system uses a graphically intuitive media buying interface.
Advertisers can easily change advertisement content for their campaigns in real time and as often as they desire.
Execute campaigns for preferred demographics or site classification.
Utilize existing advertisements - business can leverage their investment in existing television and internet advertisements.
Consumers may complete advertisement effectiveness surveys provided by advertisers for each advertisement.
Advertisement product and service description, referral links, and promotions can be extended to businesses and consumers.
Consumer
Watch ads that are being displayed
Search and recall advertisements or view ads for pleasure from the web
Consumers can be rewarded for completing advertisement effectiveness surveys
Referral links and discounts for consumers can be provided by advertisers.
Email Your Inquiry:
support@idexdisplays.com
Tel: 1(973) 387-0340
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